Mission

Madras, is a fabric that is used to make the traditional hats and clothes of many Caribbean Islands, such as Dominica, St. Lucia, and the French West Indies.
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It originated in, Madras (now Chennai), India, where it was originally made from banana tree fibres. Over time, they adopted the use of cotton and silk. This fabric was brought to the Caribbean during the pre-emancipation days. During this time, slaves would be forced to wear bland uniforms that linked them to the estate they belonged to. However, they could wear whatever they liked on Sundays and holidays. People would often buy the brightly coloured madras as a way of expressing themselves and setting themselves apart from their life in slavery.
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 Today, it is used as a celebration of culture and tradition; brought out only a few times a year.
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It is our mission to honour this tradition and culture by incorporating it into comfortable daily fashion. As a consistent reminder of what is possible and how far these countries have come. Celebrate your island by making it a part of your daily fashion.
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- Urban Madras
Madrass Lady